This evening while looking at my Facebook newsfeed, I was confronted with an "advertisement" that so upset me that I felt the need to inform Facebook's powers that be of my profound distaste. So I dug around on their site (it took some major digging) and finally found a place to submit feedback. It said that if I were to come across any "offensive" advertisements, I could "report it," by pasting the advertisement copy into the text box, and then giving feedback. So, here's what I wrote to them. *** First, I thank you for the service you provide in Facebook. It is in my view a great social instrument. Millions of people now benefit from the work you all have put into this network. I am especially glad you have given us a forum in which to give feedback for things we find on facebook that bother us. I'm afraid I do have a beef with one of the advertisements that recently insinuated itself into my newsfeed. "Add the Saw 4 application to your profile. Hidden in the video is a clue to unlock a secret clip on the official Saw 4 site. Saw 4 is in theaters 10-26." In general, I find slasher movies pretty offensive. In particular, the Saw series is so absurd and disgusting that I think reasonable people (and I like to think I am one) can be rather taken aback when being confronted by an ad like this in their newsfeed. I have no interest in a "Saw 4" application, and I will never have any interest in a Saw 4 application or any other application whose apparent sole purpose is to promote nauseating, ultraviolent crap. For that reason, if it is at all possible, I would most appreciate the removal and replacement of this advertisement with something rather more pleasant, like Skittles. Thank you very much again and have a great week. *** If you feel similarly, you can go to Facebook's "help" section and click on the very first option, "News Feed and Status," and then click on "What's the deal with ads in News Feed?" A message will come down saying that they at Facebook want to create advertisements that are "appealing," "useful," and "relevant." At the end of that message is the aforementioned hyperlinked "report." Seriously, a Facebook application just for Saw 4?? Yuck.